Founder, Chris Draft,launched the partnership through a video blog that talked about Summer Learning Day and the need to be active mentally and physically throughout the summer, Read 30 and Play 60.

From First Book...
Veteran NFL Linebacker Chris Draft has been one of First Book’s biggest supporters. His energy, enthusiasm and passion are infectious, and we’re grateful that his organization, The Chris Draft Family Foundation, has partnered with First Book to promote childhood literacy and get more books to kids.

Chris made this video stressing the importance of providing books to kids to combat summer learning loss.

http://blog.firstbook.org/